Gusto - US

Gusto is an HR platform that simplifies payroll, benefits administration and compliance for small and medium businesses. It is trusted by more than 500,000 businesses to onboard, pay, insure and support their teams. Conversion goal: a new business signs up via your referral link, runs at least one paid payroll and keeps an active Gusto account when incentives are issued (CPA, paid per qualifying customer). Strong USP: all-in-one payroll, benefits and HR in one place, and referred businesses receive a $100 incentive. Traffic tips: B2B content, SaaS reviews, accounting and small-business blogs,…