INTERCARS

INTERCARS is an online service for buying bus tickets. It is part of an international bus network that started in Belarus in 1997. It serves dozens of cities and offers more than 1,500 destinations. Popular routes: Minsk–Warsaw, Minsk–Moscow, Minsk–Kyiv, Minsk–St. Petersburg, Minsk–Lviv, Minsk–Odesa, Minsk–Vilnius. Strong USP: affordable tickets, fast routes, convenient schedules, regular promotions and discounts, a loyalty programme and comfortable payment. Target audience: students aged 17–24 and private travellers aged 20–50. Conversion goal: paid order (CPS, commission per sale). Cookie l…